The Rainforest Alliance uses digital media heavily to help
with their cause of maintaining biodiversity and sustainability. They regularly
post on Twitter, Facebook, and Instagram. They have a blog that they update
regularly with articles about sustainability and ethical farming. They post
YouTube videos that help show information that a consumer might not normally
get, such as posting a video of the man behind your chocolate. On YouTube they
post many videos to help people understand why they are important. They have a
video with their call to action of just following the signs and helping the
environment by just doing what you can.
They have their own seal that they place on food and other
items to certify that they follow their standards. By using social media
including YouTube, they can reach a broad spectrum of people who might be
interested. They can educate many people by having such a large presence. They
make their ideals know easily and thoroughly through their use of social media
and the internet.
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