Men never listen

Gender stereotyping usually assumes something about a whole gender. It determines what they like to do, what they should be doing, how they act, etc. In this ad, we see the text “Men never listen. Still it’s nice to know they can.” This ad is drawing on the fact that women think the men in their lives don’t listen to them. However, because they are wearing these hearing aids we know they CAN listen, they just still choose not to. This is wrong because the ad is saying that all men don’t listen, and the especially don’t listen to their partners. Not all men are like this, but because the ad is saying that they are, it is perpetuating a stereotype.  

When advertisers create ads such as this, they further the divide between the genders. They should be focusing on making both genders equal and not putting men or women into strict groups. It is harmful to both genders when they make ads that promote gender stereotypes.