In this series of commercials, Havas Worldwide shows a man going
on adventures and doing other fun and dangerous things. They have a voiceover explaining how
interesting he is by saying things like “He gave his father the talk” and “if
opportunity knocks and he’s not home, opportunity waits.” The commercials end
with the man saying “I don’t always drink beer, but when I do, I prefer Dos
Equis” and then a final “Stay thirsty, my friends.” This simple yet memorable
ad concept has gained Dos Equis a lot of notoriety considering they were
virtually unknown before this ad campaign. This campaign has become extremely
memorable and because of its memorability, it basically advertises itself.
People know the commercials and they know the “I don’t always drink beer”
phrase. This phrase has become so popular that on the internet people often put
the picture of the man with text that reads “I don’t always ___, but when I do,
I ___.” The ability for people to take this phrase and make it their own is
what makes this ad campaign so successful.
Although The Most Interesting Man in the World campaign
might be one of the most memorable ones that Havas Worldwide has created, their
company makes many ads for many other companies. They create ads for
international companies such as Air France and Durex as well and US companies
such as IBM, Keurig, d-Con, and many more. Their ads aim to be memorable and
understandable.
Another set of ads that they have are for d-CON, the mouse
killer. These 5 ads are literally just a shot of a mouse hole in a wall with
audio of the mice speaking over top. My favorite of these is the one of a mouse
calling 911 saying that her husband needs help because one minute he was fine
and then… the d-CON logo comes onto the screen implying that he ate the d-CON
and died. These ads are short and to the point while being extremely effective
and, in my opinion, funny. This simplicity is really what helps Havas Worldwide drive the point home in many of their ads.
