God knows what will happen

In today’s society, many people can’t live without their smartphone. When the battery dies, or is about to die, it is tragic. In my favorite superbowl commercial this year, Mophie captures the feeling of your phone dying extremely well.

In the commercial, we see the Earth going into chaos. It rains fish, a tree spontaneously bursts into flames, there are natural disasters all over the world, gravity stops working. Then it cuts to a battery icon that is in the red, almost dead. We then see a man dressed in all white in a room that is all white, it clearly represents God. The commercial implies that God controls the Earth on his phone, and it is in chaos because his phone is dead. The tagline is the commercial is, “When your phone dies, God knows what can happen.” The commercial then cuts a product shot and tells you what the product is: a phone case that charges your phone so you will never run out of battery.

This commercial is extremely effective at targeting the younger generation in this commercial. In the beginning you aren’t sure what the seemingly serious commercial is about, and then later we find humor in the thought that God controls the Earth on his phone. At the same time, we can relate to “God” because we often feel similar when our phone or other electronics die. This makes us want to buy the charger-case.

Even though I find this commercial funny, some could find it offensive. Because it shows God in a humorous situation like this, people could be offended by that and the thought that God controls people on his phone.

Whether you find it offensive or not, it most likely captured your attention and taught you about Mophie, a company you probably didn’t know about before this.